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Because good design is good business. Since he has been working with international and intercultural teams of influential companies like Volkswagen, T-Mobile, Deutsche Bahn, Consorsbank, Adidas, and many others. Testing assumptions and prototyping solutions quickly is always key to picking up necessary speed while de-risking the design and development process. Aligning design teams, frameworks, and processes with an insight-driven product strategy helps him set up any business for long-term success.

Or an impractical piece of kitchenware? An uncomfortable couch? Oftentimes, the general public has no perception of what the job of design actually is. Overly specific job titles and niche tasks are only amplifying that problem. No matter what kind of designer you are, the relevant approach and core skill set should always be the same. That core skill is communication. Sure, there are many other aspects that are relevant in design. Design should sell. Design should beautify.

But above all, design is the intentional transfer of a message, through a certain medium, to a specified audience. Knowing this, and the basics of communication theory, is key to good design. A simple framework is all you need to set your designs up for success. Research is hard! Using technology to cut through the mundane tasks and focus on the important things. You will partake in hands on learning by working through a case study example and building a digital cultural probe.

Toolbox for the Mind: Finding and Implementing Creative Solutions

Senior Product Designer Zalando Studio. In most cases you gather data, analyze current experience and ideate around solving particular problems discovered. The goal of our workshop is to explore together how different ideation strategies can enrich ideas and opportunities you discover. Each ideation strategy creates a new angle which allows you to see alternative ways to act upon your CJM. In this workshop participants will be looking at one Customer Journey Map through 6 somewhat different lenses and try generate ideas based on them.

Workshop design assumes that participants will have general understanding of CJM as tool or some experience building CJM before. An experienced researcher with a background in anthropology, business strategy and organizational design, co-founder of UX Connect community in Minsk. As an UXPressia Consultant, Yana with the team drives complex transformational projects that help companies to become more humane and innovate with people in mind.

As an UXPressia consultant, Olga with her team helps companies implement the Human-Centered Design approach, assess product ideas and design elegant user-focused solutions that add value to the business and its customers. The Product Wheel is a tool we have developed in cooperation with the Techniker Krankenkasse. We use it to support startups and enterprises to make the complexity of product development understandable and drive decisions. The Product Wheel enables consideration of all relevant aspects to develop a successful product, understanding complex contexts and thus leading the product to success.

Our workshop session will be a very condensed version of the original full day format. To get the hole bunch of insights we will prepare certain results along the way which help to understand the method and speed it up at the same time. Katina Sostmann has been working as a service — and product designer in commercial and academic contexts for many years realizing projects for international clients with a strong focus on digital healthcare. At the same time, she teaches and researches at different universities.

Her focus lies in establishing new and innovative solutions in the healthcare and life science sector. As she started her career in the medical field she got deep insights and industry know-how, which she uses to understand the user needs and build new business opportunities. The main concept is that all of our learned lessons, best practices, and designed processes can teach us a lot about how to deliver a well understood concept, but there are two problems with that. For one, we rely on that concept to simply appear spontaneously in our imaginations.

But we believe that there is much to be said for the nature of an idea we want to pursue and how we can generate them reliably instead of waiting around for inspiration. Creativity has a methodology. What qualifies an idea as mature enough for it to graduate to development? How can we critically examine ideas at their earliest stages? How can we seed a core concept and facilitate its maturation?

The best of new ideas are often the most challenging to understand so how should they be articulated within a team or company? None of us are more naturally creative than we are naturally able to ride a bike.

Solving Complex Business Problems

One of the principles of creativity is that it occurs when we connect seemingly disparate ideas. Indeed, that is how I came up with the Creative Sprint. Our approach is based on well understood principles from fields as far apart as psychology, linguistics, Artificial Creativity, film theory, and improv comedy. We expect the procedure to most valuable in large companies where resources can easily go to an understood concept, but genuine innovation is often hard to come by.

As digital designers, we are constantly being told that we have the power to change the world. We tend to see ourselves as creative problem solvers with a plethora of tools and methods to disrupt and innovate.


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And we like to repeat these mantras to ourselves in our bubble of tech meet-ups, design conferences or self-centred rants on Social Media. But how many of us actually use our alleged creative powers and tools for something more than making rich companies richer, selling more stuff online or solving some other first world problem? Could it be that we are actually creating more problems than we are solving for a majority of people that are not as digitally enabled or privileged as us? In his role as a self-hating, humanist hipster, Clive will discuss:.

Design thinking in larger organisations came to the point where deliverables are mandatory and therefore often questionable.

This workshop will briefly show you how to use XD as a part of your personal workflow and in teams to design a fully interactive user flow for user testing and stakeholder review right to developer handoff. You will then get your hands dirty with the fun stuff like animation and voice interface design to create and share your own interactive, digital prototype in no time. Franziska Scheinhardt. Leveraging user and market insights to create business ideas that matter. Alejandro Lecuna. How to engage with fuzzy ideas at the fuzzy front end of innovation.

Stefanie Gerken. Challenges in small and mid-sized companies. Marianne Guillen. Head of Design Fundamentals at Zalando. To excel in a world of MVP's, ongoing uncertainties and constant pivots. Scott Weiss. VP Product Design at Babble. How Babbel learns from its users. Friederike Korte. Lana Criggs. Senior Product Designer at Zalando Studio. Bar Schwartz. Head of Engineering Excellence at Signavio. Lukas Stadelmann. Stephan Matzdorf. Build your ideal ToolFest.


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Beatrice Rachello. Ivan Ayala. Beverly Jiang. Educational Designer at Red Onion. Gosia Moszyk.

TOOLBOX FOR THE MIND: Finding and Implementing Creative Solutions - eBook - tedlechorcokim.gq

Co-Founder of EduHeroes Club. Stefan Latt. Katharina Birg.